Headquarters Mens’ Hair Salon, Luton Bedfordshire



Let’s keep it simple but effective!

With the multitude of grooming products on the market today, many offering similar qualities and benefits, grooming can get a little confusing.
What products do you need? Where do you get advice? How do you know what’s right for you?

I’m here to simplify things. I’m going to give you my personal recommendations on how to achieve and maintain a great grooming regime using my favourite product range. It’s all about the CREW!!!

That’s American Crew, their extensive product line has a clean masculine look with directions that are clear and to the point. So let’s keep this simple.

Here is my step-by-step guide:

Step 1: Shower

Daily Moisturizing Shampoo/Daily Conditioner

American Crew Daily Moisturizing Shampoo is a must for Dry Hair. It packs hydro wheat protein, sage extracts and most importantly rice bran oils to moisturise your hair. An amazing product that really works!

If you have Normal to Greasy hair go for the American Crew Daily Shampoo. On normal hair it won’t strip away your natural oils, and for greasy hair it will cleanse and reduce the excess oils produced. SIMPLE!

After the shampoo, apply American Crew Daily Conditioner. It keeps the hair looking healthy, it helps reduce oily texture and with peppermint and menthol it’s going to help you keep a cool head - however HOT the situation!

Step 2: Shave

Herbal Shave Cream/After Shave Moisturizer

Shaving, we all have to do it, let’s get the products right.

American Crew Herbal Shave Cream, an amazing product here’s why:

  1. Easy to apply and a little goes a long way
  2. Multi-vitamins help maintain and moisturize your skin as you shave.
  3. Contains a natural antiseptic and healing agent.
  4. Lubricates the skin preventing razor drag and burn.

American Crew After Shave Moisturizer

  1. Restores natural oils stripped away by shaving.
  2. Multi-vitamins that help maintain the beard area.
  3. Sooths the skin.

Check out
Jeffrey’s guide to the Ultimate Shave

Step 3: Style

Fibre and Forming Cream

2 products, 2 different looks, 5 reasons to use them!

American Crew Fibre

  1. A matte/dry look
  2. High hold so no unexpected flopping
  3. Great for fine hair but can be used on all hair types
  4. Ideal for choppy textured hair, 100% pliable
  5. Easy to wash out.

American Crew Forming Cream

  1. Natural shine look
  2. Again a high hold
  3. Great for all hair types
  4. Conditions the hair while it’s in
  5. Great on choppy looks

Use a small amount, working it together in your hands
before applying to towel dried/completely dry hair.


Remember keep your grooming regime simple:

  • an invigorating shampoo and conditioner
  • a good shave
  • and finish with a quality styling product

Let’s face it guys, you could wear a thousand pounds worth of clothes but it’s how you look above the collar that really counts.

Trust me, American Crew really is a great way of achieving the look you want!

For more info on American Crew and grooming don’t hesitate to come into the HQ or email any questions you may have to us!

All products mentioned are professional products and are all available from the Headquarters.

Keep Well Groomed!